Sales Team

News Channel 3's Creative Services Department is responsible for all aspects of public service, promotion and commercial production. They coordinate the airing of topical promotional spots, which inform our audience of what they will see on upcoming episodes of their favorite shows, like Regis & Kelly or Jeopardy. They produce the "Spirit of the North Coast" sponsorship spots which feature News Channel 3's anchors and reporters with a local non-profit agency or event, like Bowl for Kids Sake. The Creative Services Department also creates many of the local commercial spots which can be seen throughout the programming day on News Channel 3. Working directly with local business owners, our staff writes and develops the messages that inform viewers about these advertisers.

News Channel 3's Creative Services Department is responsible for all aspects of public service, promotion and commercial production. They coordinate the airing of topical promotional spots, which inform our audience of what they will see on upcoming episodes of their favorite shows, like Regis & Kelly or Jeopardy. They produce the "Spirit of the North Coast" sponsorship spots which feature News Channel 3's anchors and reporters with a local non-profit agency or event, like Bowl for Kids Sake. The Creative Services Department also creates many of the local commercial spots which can be seen throughout the programming day on News Channel 3. Working directly with local business owners, our staff writes and develops the messages that inform viewers about these advertisers.
Formats Our primary format is JVC Digital S. All spots are shot using JVC Digital S camcorders. We can also accept the following video formats: Mini DV 3/4" Umatic DVD VHS SVHS We can accept logos and graphics on 3 1/2" floppy disk formatted for the PC, CDROM, 100 MB Zip disk or via email. We can also scan your logo from a letterhead or other print media.	Equipment JVC Digital S Camcorder for field production. Fully equipped Digital S linear editing room with character generator, chroma key and DVE. Adobe Premiere based non-linear editing system. Lighting for on location production. Audio booth for recording voice overs.
Creative Services Staff

Philip Wright (Creative Services Director) Philip Wright is head of News Channel 3's Creative Services Department. He holds a BA Degree in English and a Master of Arts in Film Production, both from Humboldt State University. Phil started at KIEM in the summer of 1980 as a master control operator and has directed morning news shows and telethons. He has managed the department since 1983. Phil is an avid nature photographer and his images have appeared in many local publications, as well as regional and national calendars, postcards and posters.


Veronica Guzzardi (Producer/Director) Veronica graduated from Humboldt State University with a BA in Studio Art, with emphasis in graphic design and digital illustration. She found herself gravitating toward television production through a series of student jobs, which eventually brought her to Channel 3. In her spare time, Veronica likes to experiment with Flash animation for TV and keep up on trends in advertising and design.

Steve Spain (Producer/Director) After a long and storied student career Steve graduated from Humboldt State where he studied Journalism and Film Production. He is an award-winning producer/director whose work has screened at the CSU Media Arts Festival, La Femme Film Festival, the Hot Springs Documentary Film Festival and across the Mississippi River Valley on a pedal-powered film tour. Before broadcasting, Steve worked as a wedding and sports photographer, graphic artist, database administrator, white-water rafting guide, ad-copy editor, reporter, line cook and knife salesman. As a recent addition to the Creative Services team, he’s is excited to bring experience and a unique perspective to local advertisers.


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